We’ve just spotted a cool new N-Gage viral ad that takes the concept of classic Nokia game Snake and squeezes into the real world!

“Human Snake” shows a scruffy scenester type having his breakfast interrupted by animated cornflakes (we hate it when that happens) that compel him to go outside and, well, make like Snake in his neighbourhood, travelling in straight lines and grabbing any passers-by – making the Snake longer, just like in the game. Take a look-see for yourselves:

The ad is part of a new “Get Out And Play” viral campaign to publicise the revamped N-Gage platform, and you can see a high quality version, plus play a human version of Block Breaker Deluxe, by heading over to the site: Get Out And Play.